Annex Pro’s NAB 2025 picks: what’s new, what’s useful, and what might just change your workflow. Let’s get started!

Avid may still be the company some customers love to gripe about — but at NAB 2025, they made it clear: this is not your 2015 Avid. Privately owned, focused, and finally leaning into openness, the “new Avid” is investing in hybrid workflows, real-time collaboration, and yes — letting third-party tools play in the sandbox. 

Pixitmedia may have a new parent (hello, DataCore’s newly consolidated Pixitmedia division), but at NAB 2025, they proved they’re still one of the smartest kids in the M&E storage sandbox. With a distinct UK flair for clever engineering and dry humour, Pixitmedia rolled out tech updates that hit all the right notes for studios managing everything from blockbuster VFX pipelines to tight-turnaround branded content.

Dell doesn’t make the splashiest booth at NAB, but if you follow the cables, they’re often the ones holding the whole operation together. In 2025, Dell made it clear: they’re doubling down on performance, scalability, and AI-powered everything — with serious love for media production pros.

Strada, the nimble workflow disruptor led by visionary Michael Cioni, took home NAB 2025 Product of the Year for their brilliant new innovation: Strada Agents. After 500+ demos in four days (yes, really), it’s clear this isn’t just hype — it’s a workflow revolution.

If Qumulo had a fan club, many Annex Pro customers would be card-carrying members. And after NAB 2025, we’re pretty sure they just earned a whole new wave of superfans. 

Yes, Autodesk is still the 800-lb gorilla in media & entertainment — but these days, it’s moving a lot more like a nimble chimp with a new training montage. At NAB 2025, Autodesk leaned into value, efficiency, and yes, actual innovation. If you’re still running 2020 software, this is your sign to look up.