From the Show Floor to Your Studio: NAB 2025, Decoded

by | Apr 15, 2025 | Annex Pro News, Articles, Events, General

Annex Pro’s NAB 2025 picks: what’s new, what’s useful, and what might just change your workflow. Let’s get started!

 

Arista: The Silent Hero of Creative Workflows (Until It Isn’t) 

At NAB 2025, Arista Networks quietly reminded us that not all heroes wear headphones or render in 4K. Some of them build the network infrastructure that lets the magic happen — without bottlenecks, dropouts, or IT tantrums. 

Here’s what Arista had on display (and under the hood): 

  • Cognitive Campus + Media
    Arista showcased its Cognitive Campus architecture, now tailored for media environments. That means deterministic, ultra-low latency connectivity for VFX, animation, post, and live events. No more “is it the network?” debates. 
  • AV-over-IP That Actually Works
    With increasing adoption of SMPTE 2110 and IP-based production, Arista leaned into its leadership in deterministic AV-over-IP networking. Their switches are now more interoperable with vendors like EVS, Grass Valley, and Imagine Communications — no firmware wrangling required. 
  • Real-Time, Media-Aware Monitoring
    They demoed their advanced EOS analytics, which now offer media-specific visibility. Get alerts before frames drop — not after. Perfect for broadcast, OB trucks, and hybrid post facilities juggling dozens of high-throughput streams. 
  • Cloud-Ready Edge Switching
    Arista introduced enhancements for hybrid production models with cloud-edge switching that supports direct peering with AWS and Azure. Translation: faster collaboration, easier burst-to-cloud, and a lot less tech drama when timelines are tight. 
  • Partner-First Mindset
    Arista doesn’t try to be everything — and that’s a good thing. They focus on making their infrastructure play well with others, which is exactly why their gear sits behind the scenes of some of the most demanding creative workflows in the world. 

Let’s face it — most end users won’t see Arista at work. But when you need the network to Just Work™ (especially on deadline), this is the kind of partner that delivers in spades. And with Annex Pro’s media workflow experience layered on top? You’ve got power, visibility, and speed — without the stress. >>>Learn More

Save the Date TORONTO! On June 19 Arista + Qumulo are hosting an exclusive, invitation-only event that puts the spotlight on next-gen infrastructure for media production pros. Network with industry peers over drinks, bites, and shop talk Contact Annabelle to get on the guest list.             LET’S TALK ARISTA! 

 

Maxon: One Suite to Make Your Creative Life Less Complicated 

Maxon rolled into NAB 2025 with a clear message: let’s make creative tools work together for a change. With Maxon One now the hub for ZBrush, Red Giant, Cinema 4D, Redshift, and more, they’re cutting through the clutter and giving artists the streamlined, do-it-all suite they’ve been waiting for. 

Here’s what stood out (besides the lineups at their booth): 

  • ZBrush on iPad? Believe it.
    Digital sculpting on the go is now real, thanks to the new ZBrush for iPad — featuring the full power of ZModeler, redesigned for a touch-first experience. If you’ve ever wanted to model a dragon on a plane, now’s your moment. 
  • Red Giant + DaVinci Resolve = A Colourist’s Dream
    Magic Bullet and Universe tools now run inside DaVinci Resolve, making stylized looks and grading workflows faster, smoother, and a whole lot more fun. No more plugin hopping. No more 3 a.m. render regrets. 
  • Cinema 4D Keeps Raising the Bar
    New spline modifiers, enhanced cloth, fire, and particle sims, and a faster workflow for animators mean your motion graphics can now move as fast as your ideas (and clients’ expectations). 
  • Maxon Studio Supercharged
    The upgraded Studio system brings plug-and-play motion graphics templates to After Effects with smart Capsules. It’s drag, drop, and done — no need to be a code wizard or reinvent the wheel for every explainer video. 
  • Redshift Gets OpenPBR Support
    The addition of OpenPBR materials in Redshift means more material compatibility across tools, less redundant work, and a rendering experience that plays nice with others — just the way we like it. 

At Annex Pro, we’ve long respected Maxon’s dedication to artists — and this year’s updates feel like a direct response to what creatives actually need: performance, portability, and less fiddling. And let’s face it, “Maxon One” is starting to feel more like the industry’s go-to than just another bundle.  >>>Learn more   

LET’S TALK MAXON!

 

Blackmagic Design: Innovating at Warp Speed (Again) 

Blackmagic Design has a knack for turning heads at NAB, and 2025 was no exception. Their latest lineup is packed with tools that promise to revolutionize workflows and keep creatives ahead of the curve. Here’s what’s making waves: 

  • URSA Cine Immersive Camera: A New Dimension in Filmmaking
    Designed to capture content for Apple Vision Pro, this camera boasts dual 8160 x 7200 sensors, delivering stunning 3D immersive video. With 16 stops of dynamic range and 90fps recording, it’s set to redefine immersive storytelling. There are already some of these babies “in the wild” and Annex Pro should be able to get you one in the second half of 2025. Here‘s a great summary put together by our friends at OWC  
  • DaVinci Resolve 20: AI-Powered Post-Production
    The latest update introduces over 100 new features, including AI IntelliScript for script-based timeline creation, AI Animated Subtitles, and AI Multicam SmartSwitch for intelligent camera angle selection. These tools aim to streamline editing and enhance creativity. Read more at Post Magazine 
  • Videohub Mini: Compact Routing Powerhouse
    This sleek router offers extensive connectivity in a compact form, making it ideal for space-constrained environments. Its intuitive interface ensures seamless integration into any setup.  
  • Teranex 12G Up/Down/Cross Converter: Versatility in 1/3U
    Now supporting 12G-SDI, this converter handles up, down, and cross conversions with ease, maintaining impeccable quality across formats. Its reduced size doesn’t compromise on performance.  
  • 2110 IP Converter: Bridging SDI and HDMI 12G
    Facilitating seamless conversion between SDI and HDMI 12G signals, this device is a boon for post-production audio workflows, ensuring compatibility across diverse equipment.  
  • Price Stability Amid Tariffs
    In a landscape of fluctuating costs, Blackmagic Design commits to maintaining current pricing, absorbing tariff impacts to support their user base.  

Blackmagic Design continues to push the boundaries, delivering tools that not only meet current demands but anticipate future needs. At Annex Pro, we’re excited to help you integrate these innovations into your creative workflows.  >>>Learn More                   LET’S TALK BLACKMAGIC DESIGN!

 

Devoncroft Executive Summit 2025 – What the Industry’s Really Thinking 

Every year, the Devoncroft Executive Summit kicks off NAB with a packed room of industry execs, investors, and technologists trying to predict what’s next for media tech — and how to stay ahead of it. It’s less about shiny gear and more about what’s driving the business behind the workflows. 

Our CEO Kerry Corlett attends Devoncroft at NAB and IBC annually, hearing from over 20 top thinkers on where cloud, AI, creators, and Hollywood are heading — and what it means for your pipeline (and budget). Here are a few takeaways he believes are worth knowing, whether you run a facility, a team, or just like sounding smart at lunch. 

  • AI Isn’t Coming — It’s Already Rearranging the Furniture
    Both Microsoft and Google Cloud agreed: AI is now about agents, automations, and reinventing workflows that haven’t fundamentally changed in 30 years. The message? AI isn’t just a tool, it’s the next project manager. 
  • The New Content Power Mix: Creators + Hollywood
    Investors see the future as a hybrid model — with nimble creator-led shops adopting Hollywood-style production values, while studios try to match the speed and agility of creator workflows. Think TikTok meets (beats?) Technicolor (sorry…too soon?) 
  • Hollywood’s Spent Big — But Not Where You Think
    Traditional studios have overhauled distribution pipelines (hello, streaming wars), but content creation itself still looks a lot like 1998. There’s a widening gap between how content is made and how it’s delivered. We’re happy to help with that. 
  • Francois Legrand: Stay Above the Blue Line
    The head of CBC/Radio-Canada tech strategy offered a zinger: “Don’t invest in IT plumbing — focus on value.” Translation: skip the commodity layers, partner smart, and stay laser-focused on what differentiates your studio or service. 
  • A Hard Truth About Platforms
    In a provocative analogy, a panelist pointed out there are only two smartphone platforms in an industry far larger than broadcast. If you’re building infrastructure, ask: will it scale… or be sunset? 
  • Linux Rises (Again)
    In a nod to open-source resilience, several panelists discussed renewed partnerships with Linux in the broadcast space — emphasizing performance, flexibility, and cost over proprietary lock-in. 
  • The Camera Conundrum: Gwen Miller’s Mic-Drop Moment
    Gwen Miller of Mythical Entertainment captured the market shift perfectly: it’s not about selling 2,000 cameras to one giant anymore. It’s about selling one camera each to 2,000 creators. That’s not mythical — that’s math that studios and the supply chain need to plan around.
     

 

Dolby: Still Making Us Look and Sound Better Than We Deserve 

At NAB 2025, Dolby Professional reminded everyone that great content isn’t just about pixels and plugins — it’s about immersive experience. Whether you’re mixing a sci-fi epic or broadcasting a goal in extra time, Dolby’s tech continues to push the edge of what’s possible — and what’s expected. 

Here are the five things worth shouting (in Dolby Atmos, naturally): 

  • Dolby Vision + Atmos for Live Sports = Total Sensory Flex
    Dolby’s tech for live sports is finally where it always belonged — stadium-grade audio and HDR visuals, delivered to couches everywhere. It’s not just about watching a game, it’s feeling it. 
  • Dolby OptiView: Smarter Streams with Lower Latency
    Their new managed service suite helps optimize live streams with lower latency, real-time personalization, and smarter ad stitching — perfect for sports, eSports, and next-gen OTT platforms. 
  • ATSC 3.0 and Beyond: Dolby Leads in NextGen TV
    Dolby’s role in NextGen TV (ATSC 3.0) means better broadcast experiences — sharper video, immersive audio, and more personalized viewing — ideal for broadcasters chasing relevance in a streaming world. 
  • Ultra HD Workflows with Dolby Inside
    Dolby teamed up with BBright, Ateme, and Jünger Audio to demo end-to-end 4K HDR workflows featuring Dolby Vision and Atmos. The kicker? Real-time, metadata-rich broadcast that doesn’t drop the ball. 
  • Customizable Audio = Viewer-First Production
    Viewers can now adjust commentary levels or ambient stadium noise — no more muting your screen to survive a bad announcer. It’s audio personalization, and it’s coming fast.
  • WHY ANNEX PRO FOR DOLBY?
    Because Annex Pro is Canada’s only Dolby Atmos Certified Service Partner meaning that we are uniquely trained and qualified to design, install, integrate, and provide support for Dolby Atmos mix studios. We have installed Dolby Atmos in post houses large and small, and in all kinds of music recording studios. In all modesty, our Dolby Atmos customers love us – ask for a reference!

Dolby continues to prove why they’re not just the cherry on top — they’re baked into the cake. Whether you’re mixing a film, finishing a doc, or pushing live sports to new screens, Annex Pro can help you integrate Dolby into your production and delivery stack — beautifully.  >>>Learn More     LET’S TALK DOLBY!

 

EditShare: The OG Is Back — Smarter, Faster, Cheekier Than Ever

EditShare rocked NAB 2025 with a solid reminder: you don’t need to be the loudest to be the smartest. They’ve quietly built one of the most versatile platforms in post, and it’s now faster, friendlier, and full of fresh features.

Here’s what got people leaning in: 

  • FLOW AI: Smart Enough to Work the Night Shift: Coming soon, 10x faster, 50% cheaper, and available on-prem with unlimited usage. No cloud lock-in, no credits to buy, and no usage numbers to stress about, just intelligent automation that actually helps. Tag, sort, and search petabytes of data in milliseconds. It’s like having a 24/7 media manager who never sleeps, never complains when you ask for that clip from 7 years ago, and never borrows your lunch from the fridge.
  • Ultimate NVMe: Blazing fast, simple to configure (no ninja-level networking needed), and scalable up to 1.5 petabytes in just 2RU. Plus, it plays seamlessly with all your other ES storage tiers.
  • Resolve Project Server + Mixed NLEs: Collaborative Editing, Sorted
    You already knew EditShare played nice with Resolve. But now you get full Resolve Project Server functionality, plus native support for mixed environments — Resolve, Avid, Premiere, all sharing space without turf wars.
  • Storage That Grows With You: Whether you’re cutting sizzles or series, EditShare scales from nimble to enormous, all without turning your IT guy into a stress ball. With a single namespace, seamless expansion, and increasing performance as you grow, EditShare ensures your storage adapts to your needs without the usual headaches.
  • Flow, But Better: Unlimited licenses? Check. Still free with all-in-one systems? Yup. EditShare continues to lead when it comes to making powerful MAM tools accessible. No upcharges, no surprise licensing gymnastics. You get ingest, search, preview, automation, and remote access tools out of the box. That’s how you build loyal users — and keep them.
  • Actually Designed for Distributed Teams
    EditShare’s platform is built for remote and hybrid production from the ground up — not cobbled together after the fact. You get intuitive permission management, cloud sync, and full control over who sees what, where, and when. 

Why’s Annex Pro excited?
Because while Avid will always be our first love, EditShare is the kind of partner who shows up with flowers and shared storage that doesn’t choke under pressure. We’re here to help studios (old fans and new) get the most out of what EditShare does best — workflows that work. >>>Learn More   LET’S TALK EDITSHARE!

 

Projective: The Wizard Behind Your Editorial Curtain 

Projective may not be the flashiest name on the NAB floor, but they’re the unsung heroes making your post-production workflows smoother than ever, automating simplicity with security at the highest level. At NAB 2025, they unveiled some magical upgrades, Alohomora:

  • Strawberry Multisite: Hybrid Workflows Without the Headaches
    Bridging the gap between on-prem and cloud, Strawberry Multisite lets your team collaborate globally without sacrificing performance or control. It’s like having your cake and editing it too.
  • Strawberry 7: A UI That Doesn’t Require a Manual
    The latest version boasts a sleek, intuitive interface designed with creatives in mind. Less clicking, more creating.
  • Strawberry Skies: Cloud Collaboration That Actually Works
    Real-time collaboration across Adobe Premiere Pro, After Effects, and Avid Media Composer, and the ability to include graphics, audio, and digital imaging to partake all in the cloud. No more shipping hard drives or dealing with clunky VPNs.
  • Osiris: Bin Locking Without the Baggage
    Need Avid-style bin locking on your existing storage? Osiris has you covered, no proprietary hardware required.

Projective continues to be the behind-the-scenes powerhouse ensuring your editorial team can focus on storytelling, not tech troubleshooting.

Annex Pro: Canada’s Go-To Projective Partner
Whether you’re running a boutique post shop or managing dozens of editors across multiple cities, Annex Pro is Canada’s leading Projective partner — with certified experts on staff ready to design, deploy, and support installations of any size. From Strawberry to Osiris, we speak fluent editorial and can help you build a workflow that’s fast, flexible, and future-proof. Let’s make the wizard behind your curtain work even smarter.

LET’S TALK PROJECTIVE!

 

 

EIZO: Because If You Can’t Trust Your Monitor, What Can You Trust? 

EIZO rolled into NAB 2025 like they always do — quietly, confidently, and with monitors that made more than a few colorists pause mid-latte. Here’s what had our eyeballs impressed: 

  • PROMINENCE CG1: HDR, Perfected
    Meet your new favourite reference monitor—1000 nits of flawless, self-calibrating HDR with a stunning 1,000,000:1 contrast ratio. Now featuring ST 2110 IP video inputs, dual 12G SDI, and improved viewing angles, it handles blazing whites and deep shadows without breaking a sweat.
  • Auto-Calibration Without the Drama
    EIZO’s built-in sensor and ColorNavigator network managed software make regular, dead-accurate calibration completely hands-off. Fire and forget — but in 10-bit color. 
  • HDR You Can Actually Grade With
    Dolby Vision support, PQ/HLG curves, and full Rec.709/BT.2020 coverage. It’s like grading on reality itself — minus the client breathing down your neck. 
  • Color Consistency Across the Studio
    From editing bays to VFX to broadcast QC, EIZO displays keep color matching tight and screen drift nonexistent. Your team can finally agree on what “neutral gray” actually is. 
  • EIZO + Panasonic: When Rivals Collab, Magic Happens
    In a plot twist worthy of a Hollywood script, EIZO has teamed up with Panasonic by joining the KAIROS Alliance. Their ColorEdge PROMINENCE CG1 monitor now plays nice with KAIROS, embracing SMPTE ST 2110 workflows. Who knew competitors could be such good friends?
  • EIZO + Annex Pro = A Match Made in Calibration Heaven
    We’ve been spec’ing and supporting EIZO into top-tier post, animation, and broadcast workflows for years. Whether it’s your first ColorEdge or your fifth, we’ll make sure it’s dialed in and driving value from day one. 

Need to demo one? Want to spec a full display pipeline for your team? Let us know — and let your pixels shine like they mean it.  >>>Learn More     LET’S TALK EIZO!

 

FilmLight: World-Class Colour, Now Mac-Compatible and Cloud-Ready 

At NAB 2025, FilmLight showed that they’re not just the colorist’s secret weapon — they’re actively rethinking how colour fits into the future of post-production. With big updates across their suite, they’ve made high-end grading more accessible, more flexible, and more collaborative than ever. 

 

Here’s what had Annex Pro leaning in: 

  • Baselight for Mac: No More Jealous Linux Looks
    The full-fat Baselight you know and love is now available on macOS via subscription — same high-end grading, same finishing tools, same uncompromising FilmLight quality. It works with Slate, Tangent Wave, and Element panels, and comes with their legendary 24/7 support. (And if you want peak power, Linux systems are still available — and yes, tariff-free to Canada from London.) 
  • Nara 2.0: Finally, a Smarter Way to Stream and Review Media
    Think of Nara as your secure, color-accurate window into everything on your facility’s storage — whether it’s on-prem or in the cloud. Real-time HDR/SDR playback, support for hundreds of formats (yes, even EXR and raw camera files), transcoding, remote reviews, and even storage analytics to track who’s using what. We love it — and so do the folks at Light Iron, who are already showing off real-world use cases. 
  • Daylight: Dailies Without the Drama
    Don’t forget Daylight — FilmLight’s dailies and media prep solution that makes colour-consistent deliveries easy across editorial, VFX, and finishing. It’s the perfect pre-grading companion to Baselight — and it’s more powerful than ever. 

Annex Pro is proud to support FilmLight customers across Canada, from boutique shops to major post houses. Ready for a Nara or Daylight demo with your team? Let’s set it up — and let’s get your colour workflows future-proofed, fast.  <<<Learn More   LET’S TALK FILMLIGHT!

 

Lenovo: The Silent Powerhouse Behind Your Creative Workflow 

Lenovo may not have made splashy announcements at NAB 2025, but their commitment to the media and entertainment industry remains unwavering. Their ThinkStation P Series continues to be the backbone for many creative professionals.  

  • Real-World Impact: Powering Award-Winning Visual Effects
    Studios like Wylie Co. utilized the ThinkStation P620, powered by AMD Ryzen Threadripper PRO and NVIDIA RTX A6000, to deliver stunning visual effects on projects like “Dune,” ensuring high-quality results on time and on budget. Lenovo Tech Today US 
  • Global Manufacturing: A Tariff-Free Advantage
    With manufacturing facilities in Asia, Lenovo workstations may offer a tariff-free advantage, providing cost-effective solutions for studios mindful of budget constraints.  
  • Annex Pro: Your Trusted Lenovo Partner
    As Canada’s leading Lenovo workstation partner, Annex Pro is here to help you configure, deploy, and support the perfect system tailored to your creative needs.  

Lenovo’s dedication to the media and entertainment sector ensures that creative professionals have reliable and powerful tools at their disposal. With Annex Pro’s expertise, integrating Lenovo workstations into your workflow is seamless and efficient.     LET’S TALK LENOVO!

 

LucidLink: Collaboration, Not Just “The Cloud, But Fancy” 

If you think LucidLink is just another cloud storage service, have a word with yourself. At NAB 2025, LucidLink made it abundantly clear: this isn’t a cloud story — it’s a creative collaboration story. One that scales beautifully, sets up in minutes, and doesn’t make your IT team cry. 

Here’s what impressed us (and our CRO Serena, who doesn’t impress easily): 

  • Remote, Real-Time, Ridiculously Simple
    LucidLink lets your team work together as if they’re in the same room — even when they’re in Vancouver, London, and a flat in Lisbon. Files stream instantly. No downloading, no syncing, no drama. 
  • Premier Support? Check. (That’s Us)
    As Canada’s Premiere LucidLink Partner, Annex Pro can support your deployment under contract, sort billing, and even decode acronyms (should you need it). 
  • Billing by Project? Cheers to That
    Agencies love LucidLink because you can track and assign billing per project. So your creative team can go wild — and finance won’t have a meltdown later. 
  • ROI Calculator: A Spreadsheet You’ll Actually Like
    Want to justify your cloud spend in seconds? Use the partner calculator to figure out your cost savings by team size and storage needs. It’s the most fun you’ll have with numbers all week. 
  • Built for Collaboration, Not Just Storage
    Whether you’re editing in Premiere, coloring in Resolve, or just trying to share a bloated folder without Dropbox gasping — LucidLink actually feels like a shared drive, not a workaround. 

LucidLink isn’t trying to reinvent cloud — just make it usable, scalable, and actually built for the creative world. And with Annex Pro as your partner, you’re in good hands (and don’t need to submit a ticket to get a response). 

Let us know if you’d like help calculating ROI, setting up your first project, or testing whether it really is as easy as they say. (Spoiler: it is.)   <<<Learn More    LET’S TALK LUCIDLINK!

 

SNS: Still Innovating, Still Everywhere (Including Taxi Tops) 

Studio Network Solutions (SNS) has been a stalwart in media storage, and at NAB 2025, they proved they’re not resting on their laurels. Their ads were as ubiquitous as ever—yes, even atop taxis—reminding us that SNS is everywhere, much like their storage solutions.  

  • EVO Shared Storage: Award-Winning and Going Strong
    SNS’s EVO shared storage solution clinched the NAB Show 2025 Product of the Year Award in the Cloud Computing and Storage category. EVO continues to be the reliable backbone for countless creative teams.  
  • Transcode Accelerator v.2: Speeding Up Workflows
    The latest version of Transcode Accelerator distributes transcoding tasks across EVO servers and macOS workstations running Adobe Media Encoder, turning days of processing into mere hours. It’s like giving your workflow a double espresso shot. 
  • AI Playground: Where Creativity Meets Artificial Intelligence
    SNS introduced the AI Playground, an interactive space showcasing AI’s potential in media workflows. From instant metadata searches to on-premise auto-tagging, it’s clear that SNS is embracing the AI revolution with open arms.New Integrations: Playing Well with Others
    SNS announced integrations with Ross Video’s Media I/O, Storj cloud storage, and Ortana’s Cubix platform, enhancing media ingest, cloud backup, and workflow orchestration capabilities. It’s like adding more instruments to an already harmonious orchestra. 

SNS continues to blend reliability with innovation, ensuring that creative professionals have the tools they need to produce outstanding content. And with Annex Pro as your trusted partner, integrating SNS solutions into your workflow is as smooth as your final cut.      >>>Learn More      LET’S TALK SNS!

 

SSL: Still British. Still Brilliant. Still Loud. 

Solid State Logic hit NAB 2025 with exactly what audio pros want: more flexibility, more control, and zero fluff. They’re sharpening their focus on hybrid production workflows, expanding IP capabilities, and enhancing control surfaces to give engineers what they really need — power without the pain. 

With developments across System T, updates to SSL Live, and sleek new features that make mixing feel less like a chore and more like a craft, SSL once again proves that you don’t need to be the loudest booth to make the biggest noise. 

Here’s what you might’ve missed if you were distracted by the snack line: 

  • Tempest Control App: SSL debuted a new app for remote control of System T — mix from anywhere, including your phone, if you dare. 
  • Remote Production Upgrades: Full support for NMOS IS-07 and ST 2110-30 workflows — perfect for forward-looking broadcast and live event teams. 
  • Wider Integration: Tighter integration with third-party Dante devices, plus more native control across production platforms. 

Still British. Still brilliant. Still setting the bar in pro audio — and sounding better than ever. 

And by the way — Annex Pro has certified Dante technicians ready to help you design and deploy SSL (or any) audio infrastructure that works beautifully the first time. LET’S TALK SSL!    >>>Learn More 

 

Telestream: Back in the Game, and Playing to Win 

After a brief intermission, Telestream has returned to the spotlight at NAB 2025, showcasing a streamlined product lineup and a renewed commitment to channel partnerships. Their focus? Delivering flexible, scalable solutions across cloud, hybrid, and on-premise environments.  

Highlights from the Show: 

  • Vantage + iconik Integration: A seamless connection between Telestream’s Vantage media processing platform and Backlight’s iconik MAM, enabling faster ingest, automated transcoding, and simplified asset management.
  • Lightspeed Live Servers: Next-generation capture servers offering doubled capacity, UHD support, and up to 30TB of local RAID storage. 
  • AI-Driven Automation: Enhanced workflows featuring AI-powered captioning, metadata generation, and content summarization to accelerate production timelines.
  • Test & Measurement Upgrades: Updates to PRISM waveform monitors, SPG9000 sync generators, and ARGUS monitoring systems, ensuring compliance with the latest SMPTE, UHD, and HDR standards.

Telestream’s revitalized approach is a breath of fresh air, offering robust solutions that adapt to the evolving needs of media professionals.   LET’S TALK TELESTREAM!          >>>Learn More

 

iconik: Orchestration Without the Headaches (or the Coders) 

At NAB 2025, iconik leaned into what today’s creative operations really need: smarter automation, seamless integration, and less time writing scripts to make your tools talk to each other. This isn’t just media management — it’s workflow liberation. 

What stood out? 

  • No-Code Automation: Finally.
    iconik’s new automation features let you orchestrate complex workflows across platforms — no developers required. You can now trigger actions across storage, MAMs, transcoders, and delivery systems with logic-based rules instead of API voodoo. 
  • Facial Recognition, But Respectfully Done
    You can train iconik’s facial recognition tools in a secure, private way to help identify recurring talent or contributors. It’s smart metadata tagging without feeling like you’re building Skynet. 
  • It Pays to Be Organized
    When iconik is deployed correctly, it doesn’t just make life easier — it saves time, earns back hours, and even generates revenue by making your archive searchable, usable, and licenseable. Lost footage becomes monetizable gold. 
  • Orchestration Is the Word of the Week
    In a sea of siloed tools, iconik is the connective tissue that lets you link your production stack together without building from scratch. No need to wait on developers or chase down SDKs. 
  • Annex Pro Makes It Work Beautifully
    We don’t just sell iconik — we help design and deploy it for real-world creative teams. Whether you need to connect iconik to Vantage, Qumulo, Ortana Cubix, or whatever else is in your stack, Annex Pro ensures it’s set up to earn its keep from day one. 

Ready to turn your chaos into collaboration? Let’s make iconik the best hire your post team ever made.  LET’S TALK ICONIK!    >>>Learn More

 

Wasabi: The Hot Cloud Storage That’s Cool for Your Budget 

At NAB 2025, Wasabi reminded everyone that when it comes to cloud storage, you don’t need to choose between performance and affordability. Their hot cloud storage solution continues to disrupt the market with: 

  • Predictable Pricing: No egress or API fees means no surprise bills—just straightforward, budget-friendly storage. 
  • High Performance: Up to 6x faster than traditional storage solutions, ensuring your media workflows stay smooth and efficient. 
  • Seamless Integration: With partnerships like Console Connect, Wasabi offers secure, high-speed connections to your existing infrastructure, making hybrid cloud setups a breeze. 
  • Media-Friendly Features: Designed with media and entertainment in mind, Wasabi’s storage solutions cater to the unique needs of content creators and distributors.  

Why Choose Annex Pro? 

As Canada’s leading Wasabi partner, Annex Pro brings unparalleled expertise to the table. Our team understands the intricacies of media workflows and can help you design and deploy a Wasabi solution that not only saves you money but also enhances your production capabilities.  

Ready to elevate your storage game? Let’s chat about how Wasabi and Annex Pro can make your media storage solutions both hot and hassle-free.    LET’S TALK WASABI!    >>>Learn More

 

Audio-Technica: Trusted Ears for the Golden-Eared 

At NAB 2025, Audio-Technica reminded us why they’ve been the go-to name for critical listening for decades. And with two brand-new open-back headphones turning heads (and melting ears—in a good way), this was an audio highlight we couldn’t ignore. 

New Headphones Worth Mixing Over: 

  • ATH-R70xA – $475 CAD
    The latest evolution of AT’s beloved reference headphone. With an open-back design, detailed imaging, and featherweight comfort, this is the headphone you’ll forget you’re wearing — until your mix suddenly sounds perfect. 
  • ATH-R50xA – $250 CAD
    Affordable, accurate, and ideal for anyone serious about post, podcasting, or portable setups. These are pro-grade cans without the drama (or the price tag). 

Why Annex Pro? Because We Know Audio — and Audio-Technica Knows Us
We’ve been Audio-Technica partners for years, supplying headphones, mics, and monitoring gear to Canada’s top studios, broadcasters, post houses, and musicians. From selection to support, we’ll help you find the perfect gear for your workflow, your ears, and your budget. 

Whether you’re editing dialogue, mixing a doc, or trying to hear what your artist really meant, Audio-Technica and Annex Pro make sure what you hear is the truth — no hype, no hiss. 

Need a demo? Want a quote? Or just curious which pair your favourite engineer already owns? LET’S TALK AUDIO-TECHNICA

 

ASUS ProArt: Creative Power, Pixel-Perfect Precision 

At NAB 2025, ASUS ProArt reminded us why they’re a serious player in high-end content creation — with tools designed for artists who care about every pixel and every frame. 

ProArt Cinema PQ09 MicroLED Display
A jaw-dropping 162-inch 4K HDR microLED beast with 1200-nit peak brightness and ultra-fine 0.93mm pitch. It’s virtual production-ready and colorist-approved. 

ProArt P16 Laptop Workstation
Built for heavy-lift creative workflows, this AMD/NVIDIA-powered machine is made to handle 8K timelines, AI tasks, and everything in between — without breaking a sweat. 

ProArt Creator Hub with Pantone® Integration
ASUS has doubled down on accurate, streamlined color management, with enhanced calibration tools, Light Sync tech, and pro-grade features made for motion designers and finishing artists. 

Need help spec’ing the right ASUS ProArt solution for your workflow? That’s what we’re here for!   LET’S TALK ASUS PROART  >>>Learn More

 

Cinedeck: Small Box, Big Impact

Meet the RX3—Cinedeck’s compact ingest powerhouse that stole the NAB 2025 show. For under USD$10K, ditch your outdated gear for a one-box wonder.

  • All Formats, No Fuss: SDI, NDI, and SRT packed into one small, portable unit that records straight to your network (or internal NVMe)—no storage drama required.
  • Ultimate Flexibility: 4x HD or UHD recording, dual 10Gb Ethernet, USB4, and built-in instant replay and proxy creation. This box literally does it all, wherever your shoot takes you.
  • Plug, Play, Produce: Easy, browser-based control, scheduling, and automation. Spend less time wrangling gear and more time creating killer content.

If your current ingest solution involves duct tape, prayers, or expensive compromises—let’s talk RX3.  >>>Learn More

 

When Your Media Stack Needs a Brain (or 10)​

Let’s be honest — when Jensen Huang’s team shows up at NAB, the rest of us just try to keep up. NVIDIA rolled into Vegas with serious swagger, showing how AI and GPU-powered workflows are no longer the future — they’re the baseline for modern media production.

Here’s what made our jaws drop:

Holoscan for Media: Real-Time, No Excuses
NVIDIA’s new Holoscan for Media lets you run AI-enhanced, low-latency, live video pipelines like it’s nothing. Built on ST 2110, NMOS, PTP, and Kubernetes (because buzzwords matter), it’s ideal for broadcasters who want to automate, accelerate, and maybe finally ditch that flaky SDI router.

Blackwell is Here. You May Now Panic (with Joy)
The new Blackwell platform is at the heart of NVIDIA Media2 — think AI-powered production pipelines with NIM microservices and AI Blueprints. It handles everything from live video ingest to AI summarization, with performance that would make your current workflow cry.

AI Blueprints: Search, Summarize, Serve
Want to find “that one clip where the guy blinks weird” in a mountain of footage? AI Blueprints combine computer vision, vision-language models, and retrieval-augmented generation to do just that — instantly. You might not need a logger anymore (but don’t tell Steve from post).

Creators, Meet Your Accelerators
NVIDIA tech was humming under the hood in demos from Dell, Autodesk, Avid, Boris FX, RE:Vision Effects, and more. From real-time editing to AI rotoscoping, it’s clear: if it’s creative and needs GPU juice, it probably has NVIDIA inside.

5G Goes AI with Verizon
Although not a carrier in Canada, we thought it worth mentioning that yes, even Verizon is getting in on the action. They showed a portable private 5G network powered by NVIDIA, prioritizing multiple camera feeds and using AI to catch big moments — ideal for sports, live events, or just flexing your tech muscle in front of clients. Should also work just dandy on Rogers, Telus or Bell!

Final Thought
NVIDIA didn’t just attend NAB. They brought a roadmap to the next five years of media production — and handed out GPUs like candy (okay, not quite, but we can dream).

Smart, fast, and now everywhere — NVIDIA’s not just a player in media anymore. They might be the platform.

LET’S TALK NVIDIA!  >>>Learn More and from NVIDIA at GTC here.

NI SP

Amazon DCV: Your New Remote Workflow Secret Weapon

We’re thrilled to announce that Annex Pro is now an authorized reseller of Amazon DCV—a high-performance remote display protocol that’s revolutionizing how media professionals access and interact with their creative applications.

Why Amazon DCV is a Game-Changer for Media Production:

  • High-Performance Remote Access: Amazon DCV enables artists and editors to securely stream their desktops and applications from any cloud or data center to any device, ensuring smooth performance even over varying network conditions.

  • Cost-Effective Solutions: By leveraging Amazon EC2 instances, DCV allows you to run graphics-intensive applications remotely, reducing the need for expensive dedicated workstations. ​

  • Secure and Flexible: With features like encrypted pixel streaming and support for various operating systems, DCV ensures that your remote sessions are both secure and versatile.

Real-World Impact: Industry leaders like Netflix have harnessed Amazon DCV to build virtual workstations, enabling global teams to collaborate seamlessly on VFX and animation projects. By streaming applications directly to artists’ machines, they’ve eliminated geographical barriers and enhanced creative freedom.​

Ready to Elevate Your Remote Workflow? Discover how Amazon DCV can transform your media production processes. Contact Annex Pro today to learn more about implementing this cutting-edge solution into your operations.   >>>Learn More     LET’S TALK AMAZON DCV!

That’s a Wrap! (But We’re Just Getting Started)

From AI-powered everything to real-time rendering and workflows in the cloud, NAB 2025 reminded us of one thing: media production waits for no one. And while the tech is evolving faster than ever, some things — like where you buy it — still matter.

So here’s our pitch (without the hard sell):

Annex Pro is proudly Canadian-owned and independent for over 40 years. We’re not a faceless conglomerate or some U.S.-based firm with a handful of reps north of the border. We live and work in this industry with you — and our stake in your success is real.

We know it’s tempting to shop outside Canada when budgets are tight. But with the currency swings, trade-war tariffs, and all the other chaos coming from… well, you know where — now’s a great time to double down on Canadian suppliers who can save you from expensive “oopsies”.

Whether you need hardware, software, storage, workstations, IT infrastructure, or just a smart human to help untangle your pipeline — we’re here, and we get it.

Ready to talk shop? Just hit us up here. We’d love to help.

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