Dell doesn’t make the splashiest booth at NAB, but if you follow the cables, they’re often the ones holding the whole operation together. In 2025, Dell made it clear: they’re doubling down on performance, scalability, and AI-powered everything — with serious love for media production pros.
Here’s what perked up our ears:
- Isilon Lives On — And the evolution continues with PowerScale: The VFX Studio Workhorse
Under the hood, PowerScale is the evolved heir to the legendary Isilon file system. That means smart tiering, high-throughput parallelism, and one-click expandability — so you can grow without rearchitecting. There’s a reason most of the world’s top VFX and animation houses have stuck with PowerScale: it scales effortlessly, plays well with Adobe, Autodesk, and Foundry tools, and handles petabytes like a champ. If you need fast, secure, and studio-grade NAS without babysitting it 24/7 — this is still your gold standard. - Dell Pro Max Tower T2: The AI Beast Arrives
Say hello to the Dell Precision Pro Max Tower T2 — a purpose-built AI workstation made for media pros who want to feed their machine learning models and render a 12K comp at the same time. Featuring next-gen Xeon CPUs, NVIDIA RTX 6000 GPUs, and built-in quiet flex — this thing’s ready to run any M&E app without flinching. - Dell + Solidigm = 122TB of Pure Storage Excitement
Dell blew some minds by partnering with Solidigm to pack PowerScale nodes with 122TB SSDs — the largest-capacity drives on the planet. That’s up to 6PB per node, perfect for AI workflows, VFX render pipelines, and anyone who’s tired of watching their storage graph turn red. It’s faster, denser, and way more energy efficient, with fewer drives and racks to manage. More performance, less data center yoga. - New Dell UltraSharp Displays: Now with Better Everything
Dell launched updated UltraSharp monitors with improved color fidelity, deeper blacks, and reduced latency — built specifically with post-production, grading, and VFX in mind. Perfect for creatives who demand precision (and can’t stand client comments like “it looks different on my screen”). - Dell + LucidLink + Adobe = Remote Editorial Harmony
Dell showed off optimized cloud-friendly editorial stacks, integrating LucidLink, Adobe Premiere Pro, and Dell Precision laptops — perfect for distributed teams who need to cut 4K remotely without making a mess. - AI + Storage = Smart Data Management
Dell is embedding AI-enabled monitoring and predictive analytics across PowerScale and ECS, helping media studios anticipate issues, track usage, and move data before bottlenecks happen. It’s like having a storage whisperer on staff. - Dell Precision = Certified with Everything
All Dell Precision workstations now carry updated certifications for Maya, Nuke, Flame, Resolve, Avid, Unreal, Unity, and even Blender. So yes, you can finally stop worrying if your gear is “approved” — it is. - Collaborative Workflows = Easier Now
With enhanced PowerScale multi-protocol support (SMB, NFS, S3), Dell is giving teams the freedom to collaborate across platforms, apps, and locations — with less file duplication and more time actually creating. - Dell and Wasabi: A Hot New Hybrid Cloud Duo
Dell Technologies has teamed up with Wasabi to offer a hybrid cloud storage solution that’s both scalable and cost-effective. By integrating Dell’s ObjectScale with Wasabi’s cloud storage, businesses can seamlessly extend their on-premises storage into the cloud. https://wasabi.com/blog/tech-partners/transforming-hybrid-cloud-storage-ai-era-dell-technologies - Annex Pro: Your Dell Decoder Ring
Buying Dell can be whether you’re deploying 5 petabytes across 3 continents or speccing out a single VFX workstation, Annex Pro knows how to get the most out of Dell’s media production stack.
Let’s Be Honest…
We know that some IT infrastructure reps can sometimes feel like they’re selling servers by the pound — and not every IT partner would “make the cut” in editorial.
Think of Annex Pro as your Dell Decoder Ring.
We’re transparent, experienced, and obsessed with helping studios make smarter tech decisions — not just bigger ones.
- Whether it’s PowerScale, PowerEdge, Precision, or a full M&E workflow from ingest to archive
- Whether you’re deploying 5 petabytes across 3 continents or spec’ing out a single VFX workstation…
We translate Dell into media production reality. And yes, we do it without the pressure, the smoke, or the mirrors.
Learn MoreABOUT ANNEX PRO Annex Pro enables storytellers to create and share their dreams with anyone, everywhere. We are Canada’s leading Media & Entertainment solutions provider, with thousands of enterprise, education and freelance customers using the media production solutions we supply to create (and teach) awe-inspiring animation, visual effects, video games, music, immersive experiences and digital media on all kinds of platforms.