Annex Pro’s NAB 2025 picks: what’s new, what’s useful, and what might just change your workflow. Let’s get started!
From the Show Floor to Your Studio: NAB 2025, Decoded
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Avid at NAB 2025: Still the Gold Standard — Just Less “Locked In” Than Before
Avid may still be the company some customers love to gripe about — but at NAB 2025, they made it clear: this is not your 2015 Avid. Privately owned, focused, and finally leaning into openness, the “new Avid” is investing in hybrid workflows, real-time collaboration, and yes — letting third-party tools play in the sandbox.
Pixitmedia by DataCore: AI-Powered Storage with Global Brains and Canadian Benefits
Pixitmedia may have a new parent (hello, DataCore’s newly consolidated Pixitmedia division), but at NAB 2025, they proved they’re still one of the smartest kids in the M&E storage sandbox. With a distinct UK flair for clever engineering and dry humour, Pixitmedia rolled out tech updates that hit all the right notes for studios managing everything from blockbuster VFX pipelines to tight-turnaround branded content.
Dell: Still the Powerhouse Behind the Pixels
Dell doesn’t make the splashiest booth at NAB, but if you follow the cables, they’re often the ones holding the whole operation together. In 2025, Dell made it clear: they’re doubling down on performance, scalability, and AI-powered everything — with serious love for media production pros.
Strada: Be Your Own Cloud (and Ditch the Uploads)
Strada, the nimble workflow disruptor led by visionary Michael Cioni, took home NAB 2025 Product of the Year for their brilliant new innovation: Strada Agents. After 500+ demos in four days (yes, really), it’s clear this isn’t just hype — it’s a workflow revolution.
Qumulo: Because Fast, Flexible, and Friendly Shouldn’t Be Rare
If Qumulo had a fan club, many Annex Pro customers would be card-carrying members. And after NAB 2025, we’re pretty sure they just earned a whole new wave of superfans.
Autodesk: Still the Giant in the Room — But Now With Better Dance Moves
Yes, Autodesk is still the 800-lb gorilla in media & entertainment — but these days, it’s moving a lot more like a nimble chimp with a new training montage. At NAB 2025, Autodesk leaned into value, efficiency, and yes, actual innovation. If you’re still running 2020 software, this is your sign to look up.
Make the Most of NAB 2025 with Annex Pro
Join Annex Pro at NAB 2025 in Las Vegas (April 5–9) for exclusive access to top media technology vendors, private demos, and networking events. Secure your spot to explore cutting-edge innovations in media production, postproduction, and cloud collaboration.
NAMM 2025: Avid’s Pro Tools Previews and New Product Highlights
Kerry and I had the privilege of attending the NAMM Show 2025 again, and it delivered another wave of innovation that’s set to redefine the music production landscape. From cutting-edge AI tools to state-of-the-art hardware, the latest previews and announcements offer a glimpse into the future of audio technology. Whether you’re a Pro Tools power user, a fan of analog warmth, or an immersive audio enthusiast, this year’s lineup has something to ignite your creativity. Dive into the highlights, as we explore groundbreaking features like Avid’s AI-driven tools, game-changing studio gear, and next-level solutions from the biggest names in the industry. This is the evolution of sound—don’t miss a beat!
CES 2025 and the Digital Hollywood Conference: Spotlighting AI Innovations in Media Production
I had the privilege of attending CES 2025 and the Digital Hollywood conference in Las Vegas January 7-10, 2025 which reshaped my perspective on AI and other technical innovations, as they apply to media production. Attending in person was truly valuable, offering a comprehensive glimpse into the future of media and entertainment. The events showcased groundbreaking technologies, particularly in artificial intelligence (AI), which are reshaping content creation, distribution, and the media production landscape.