On August 9, Avid announced price changes to their software and software/hardware maintenance offerings will come into effect August 30. As the cost of doing business increases, Avid were required to increase pricing on specific products in order to fund the development of new media solutions for their customers. There are a lot of questions surrounding this new update, so we asked our Sales Director and previous Avid employee, Serena Harris to breakdown the implications that these changes may have on Avid users.

Everything You Need to Know About Price Changes from Avid

When will this price change come into effect?

What products are affected? And by how much?

New Media Composer Perpetual and Perpetual Floating licenses are impacted. This price increase also effects Media Composer Perpetual and Perpetual Floating annual support renewals. See table below for more details.

New Perpetual Licenses

Upgrade & Support Plan Renewals (aka Maintenance)

Are annual Media Composer licenses and Academic licenses exempt from this change?

Will Avid still provide both perpetual and subscription offerings for Media Composer?

Yes, they are committed to continuing to provide both. Additionally, Avid will continue to offer upgrade and support renewal programs.

Should we expect any more price changes from Avid? Will the cost of Pro Tools rise too?

I received a quote for new licenses recently, how will this be affected? Should I rush to make payment before Aug 30th?

My subscription expires on/after Aug 30th , can I renew before then to avoid this new update?

Is there a limit on the amount of support/upgrade plans I can purchase?

What benefits should we expect to see from Avid at the cost of this change?

Why Choose Annex Pro to Get More from Avid Software and Hardware

At Annex Pro we’re committed to helping your next project a creative and financial success. We’re a certified Avid partner and have sold more Avid than any other reseller in Canada. Our unique partnership with Avid ensures our customers have access to the lowest overall pricing on solutions, faster delivery times, advanced technical support and insights into the latest updates and news.

Should you have further queries about how this price increase from Avid affects you and your business feel free to contact us. Our team of specialists are on standby to help you get the most value from your hardware and software.

About Serena Harris

Serena’s knowledge of media and entertainment workflows spans over two decades. She has an IT background with a Bachelor of Science degree in Computer Science from London University and started in the industry as a technical support engineer. Moving up through presales into sales management at Avid and then Marquis Broadcast, Serena has a wealth of knowledge about the challenges of media management and complexities of media workflows.

Although a Brit by birth, Serena is now a full-fledged Canadian living with her husband and dog in North Vancouver.

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