Avid didn’t just show up to NAB 2025 — they showed off. Avid may still be the company some customers love to gripe about — but at NAB, they made it clear: this is not your 2015 Avid. Privately owned, focused, and finally leaning into openness, the “new Avid” is investing in hybrid workflows, real-time collaboration, and yes — letting third-party tools play in the sandbox.
Here’s what had everyone talking:
- Post Teams Are Loving the New Pace
With more product development, faster releases, and less red tape, customers are starting to feel the benefits of Avid going private in 2023. The future’s looking a lot more agile — and a lot more open.
- Media Composer and Nexis in AWS = Real Cloud Editing
Yes, it’s finally here: Media Composer now runs natively in AWS (not only Azure), offering editors a cloud-based experience without compromising on bin locking, speed, or sanity. Great news for facilities already connected to AWS and ready to modernize without rethinking their entire pipeline.
- NEXIS Remote: One Storage to Rule Home and Studio
Forget duct-taping together cloud drives. With NEXIS Remote Access and Caching, your team can securely collaborate from anywhere — while maintaining the speed and reliability they expect on-prem. Remote editors, meet smooth performance. - Openness You Can Actually Use
The “new Avid” is open for business — literally.- Media Composer now integrates with third-party tools via the Panel SDK, including Autodesk Flow Capture, Marquis, Spectra, and Canada’s own Streamwell. (See the full list)
- Pro Tools supports plug-ins not only through AAX, but also via ARA2 and the Pro Tools Scripting Library — empowering real-time workflows and smart automation.
- MediaCentral Cloud UX is built for API-driven integration from the ground up.
- AI That’s Creative (Not Creepy)
Avid is doubling down on responsible AI, embedding it directly into Media Composer, Pro Tools, and MediaCentral — while keeping artists in control.- Media Composer: Tools like Quickture (key-moment tagging), Flawless.ai (AI lipsync fixes), and Acclaim Audio (smart dialogue leveling and noise reduction).
- Pro Tools: Enhanced by SpectraLayers, DynAssist, Forte, and ReSpeecher.
- MediaCentral: Now integrates with Traco.ai and Digital Nirvana for metadata enrichment and automated tagging.
- Transcription for Everyone
The Avid Ada transcription engine is now embedded in Media Composer, Pro Tools, and MediaCentral Cloud UX, making searchable dialogue, AI edit assists, and faster turnaround times accessible across the board.
- Stream IO Keeps Growing
Avid | Stream IO remains the go-to ingest and playout platform, with support for more IP protocols and seamless tie-ins with Media Composer and Edit On Demand.
- Pro Tools: Smarter Audio in Every Frame
The latest version of Pro Tools delivers tighter Dolby Atmos workflows, better GPU acceleration, and new collaboration tools that make post audio feel like less of a silo and more of a team sport.
- Avid ❤️ Adobe (No, Really)
Avid is playing much nicer with others — including Adobe Premiere Pro and Resolve. That’s great news for post teams juggling different tools and tighter deadlines.
- Cloud-Friendly Workflows, Finally Done Right
Between NEXIS Remote, cloud-native Media Composer, and API-rich MediaCentral, Avid’s infrastructure is supporting modern hybrid workflows — not resisting them.
Annex Pro: Your Avid Whisperer in Canada
We know Avid’s deep end can get, well… deep. But Annex Pro is Canada’s largest Avid reseller for a reason. From NEXIS deployments to SDK integrations to calm, clear support, we help you unlock the full value of your Avid investment — minus the migraines.