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Pixitmedia by DataCore: AI-Powered Storage with Global Brains and Canadian Benefits

Pixitmedia by DataCore: AI-Powered Storage with Global Brains and Canadian Benefits

Pixitmedia may have a new parent (hello, DataCore’s newly consolidated Pixitmedia division), but at NAB 2025, they proved they’re still one of the smartest kids in the M&E storage sandbox. With a distinct UK flair for clever engineering and dry humour, Pixitmedia rolled out tech updates that hit all the right notes for studios managing everything from blockbuster VFX pipelines to tight-turnaround branded content.

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Dell: Still the Powerhouse Behind the Pixels

Dell: Still the Powerhouse Behind the Pixels

Dell doesn’t make the splashiest booth at NAB, but if you follow the cables, they’re often the ones holding the whole operation together. In 2025, Dell made it clear: they’re doubling down on performance, scalability, and AI-powered everything — with serious love for media production pros.

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Strada: Be Your Own Cloud (and Ditch the Uploads)

Strada: Be Your Own Cloud (and Ditch the Uploads)

Strada, the nimble workflow disruptor led by visionary Michael Cioni, took home NAB 2025 Product of the Year for their brilliant new innovation: Strada Agents. After 500+ demos in four days (yes, really), it’s clear this isn’t just hype — it’s a workflow revolution.

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Autodesk: Still the Giant in the Room — But Now With Better Dance Moves

Autodesk: Still the Giant in the Room — But Now With Better Dance Moves

Yes, Autodesk is still the 800-lb gorilla in media & entertainment — but these days, it’s moving a lot more like a nimble chimp with a new training montage. At NAB 2025, Autodesk leaned into value, efficiency, and yes, actual innovation. If you’re still running 2020 software, this is your sign to look up.

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Make the Most of NAB 2025 with Annex Pro

Make the Most of NAB 2025 with Annex Pro

Join Annex Pro at NAB 2025 in Las Vegas (April 5–9) for exclusive access to top media technology vendors, private demos, and networking events. Secure your spot to explore cutting-edge innovations in media production, postproduction, and cloud collaboration.

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An Introduction to Security Compliance in the Media and Entertainment Industry

An Introduction to Security Compliance in the Media and Entertainment Industry

In the fast-paced world of visual effects, security and compliance are critical to safeguarding creative assets. As the industry evolves with digital technologies, postproduction, animation, and VFX studios face increasing risks, including data breaches and intellectual property theft. To navigate these challenges effectively, studios must prioritize robust security measures and compliance with industry standards.

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